Use GratisPOS to make the most of your customer information. As a business owner, requiring your sales staff to take a customer’s phone, email, and birth date allows you to proactively pursue sales. You can track, report, analyze and take corrective action on everything you do. You know what’s working and know the exact return on investment associated with your program costs. Over time, you’ll realize that the most important information pertaining to any marketing initiative is the precise understanding of what you get for what you spend.